{"id":151,"date":"2015-02-27T23:24:53","date_gmt":"2015-02-27T21:24:53","guid":{"rendered":"http:\/\/www.adtractive.de\/mazari\/?p=151"},"modified":"2015-02-27T23:24:53","modified_gmt":"2015-02-27T21:24:53","slug":"mit-digital-signage-am-pos-das-online-angebot-nutzen-und-interaktion-foerdern-vortrag","status":"publish","type":"post","link":"https:\/\/www.adtractive.de\/mazari\/2015\/02\/mit-digital-signage-am-pos-das-online-angebot-nutzen-und-interaktion-foerdern-vortrag\/","title":{"rendered":"Mit Digital Signage am PoS das Online-Angebot nutzen und Interaktion f\u00f6rdern (Vortrag)"},"content":{"rendered":"<p>Ich habe am 25. Februar 2015 beim <a href=\"https:\/\/www.twittwoch.de\/einladung-zum-twittwoch-koln-22-%E2%80%9Cder-lokale-einzelhandel%E2%80%9D-twcgn\/\" target=\"_blank\">Twittwoch K\u00f6ln<\/a> einen Vortrag mit dem Titel &#8222;Mit Digital Signage am PoS das Online-Angebot nutzen und Interaktion f\u00f6rdern&#8220; gehalten. Der Twittwoch hat sich den Lokalen Einzelhandel vorgekn\u00f6pft und die Frage gestellt, wie man das Digitale in den station\u00e4ren Handel integrieren kann. Was passt da besser als Digitale Werbefl\u00e4che aka Digital Signage. Mit Digital Signage lassen sich grundlegende Kommunikations- und Verkaufsprozesse optimieren. Es geht darum die Strategie f\u00fcr die eigene Webpr\u00e4senz und Social Media Aktivit\u00e4ten zu verl\u00e4ngern. Durch Interaktion mit den Betrachter (\u00fcber Smartphone, Touch, iBeacon, RFID, QR-Codes) kann am POS individuell angesprochen werden.<\/p>\n<p><iframe loading=\"lazy\" style=\"border: 1px solid #CCC; border-width: 1px; margin-bottom: 5px; max-width: 100%;\" src=\"\/\/www.slideshare.net\/slideshow\/embed_code\/45220384\" width=\"425\" height=\"355\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"> <\/iframe><\/p>\n<div style=\"margin-bottom: 5px;\"><strong> <a title=\"Mit Digital Signage am PoS das Online-Angebot nutzen und Interaktion f\u00f6rdern\" href=\"\/\/de.slideshare.net\/dimedis\/mit-digital-signage-am-pos-das-onlineangebot-nutzen-und-interaktion-frdern\" target=\"_blank\">Mit Digital Signage am PoS das Online-Angebot nutzen und Interaktion f\u00f6rdern<\/a> <\/strong> from <strong><a href=\"\/\/www.slideshare.net\/dimedis\" target=\"_blank\">dimedis GmbH<\/a><\/strong><\/div>\n<div style=\"margin-bottom: 5px;\"><\/div>\n<h2 style=\"margin-bottom: 5px;\">Hier das Video in voller L\u00e4nge<\/h2>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/w7zfsiipEFA\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2>Twitter \u00fcber den Twittwoch in K\u00f6ln #twcgn<\/h2>\n<p><a class=\"twitter-timeline\" href=\"https:\/\/twitter.com\/hashtag\/twcgn\" data-widget-id=\"571419957381312512\">#twcgn-Tweets<\/a><br \/>\n<script>\/\/ <![CDATA[\n!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0],p=\/^http:\/.test(d.location)?'http':'https';if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=p+\":\/\/platform.twitter.com\/widgets.js\";fjs.parentNode.insertBefore(js,fjs);}}(document,\"script\",\"twitter-wjs\");\n\/\/ ]]><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ich habe am 25. Februar 2015 beim Twittwoch K\u00f6ln einen Vortrag mit dem Titel &#8222;Mit Digital Signage am PoS das Online-Angebot nutzen und Interaktion f\u00f6rdern&#8220; gehalten. Der Twittwoch hat sich den Lokalen Einzelhandel vorgekn\u00f6pft und die Frage gestellt, wie man das Digitale in den station\u00e4ren Handel integrieren kann. Was passt da besser als Digitale Werbefl\u00e4che &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.adtractive.de\/mazari\/2015\/02\/mit-digital-signage-am-pos-das-online-angebot-nutzen-und-interaktion-foerdern-vortrag\/\" class=\"more-link\"><span class=\"screen-reader-text\">\u201eMit Digital Signage am PoS das Online-Angebot nutzen und Interaktion f\u00f6rdern (Vortrag)\u201c <\/span>weiterlesen<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[25,26,27,28],"class_list":["post-151","post","type-post","status-publish","format-standard","hentry","category-allgemein","tag-digital-signage","tag-dimedis","tag-twitter","tag-twittwoch","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mit Digital Signage am PoS das Online-Angebot nutzen und Interaktion f\u00f6rdern (Vortrag) - 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