{"id":350,"date":"2018-12-05T17:09:00","date_gmt":"2018-12-05T15:09:00","guid":{"rendered":"https:\/\/www.adtractive.de\/mazari\/?p=350"},"modified":"2021-05-05T17:14:26","modified_gmt":"2021-05-05T15:14:26","slug":"gastbeitrag-big-data-und-messen","status":"publish","type":"post","link":"https:\/\/www.adtractive.de\/mazari\/2018\/12\/gastbeitrag-big-data-und-messen\/","title":{"rendered":"Gastbeitrag: Big Data und Messen"},"content":{"rendered":"\n<p>Wie Big Data das Messegesch\u00e4ft befl\u00fcgelt, habe ich f\u00fcr das Fachportal BigData-Insider in einem Gastbeitrag ausgef\u00fchrt. Gerade Messen sammeln Unmengen Daten, die bisher kaum genutzt werden. <a href=\"https:\/\/www.bigdata-insider.de\/so-befluegelt-big-data-das-messegeschaeft-a-711924\/\" target=\"_blank\" rel=\"noreferrer noopener\">Warum das neue Gold gerade f\u00fcr das klassische Messegesch\u00e4ft die Zukunft sichert, erfahrt ihr im Beitrag<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.adtractive.de\/mazari\/wp-content\/uploads\/2021\/05\/screenshot-www.bigdata-insider.de-2021.05.05-17_09_19.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"473\" src=\"https:\/\/www.adtractive.de\/mazari\/wp-content\/uploads\/2021\/05\/screenshot-www.bigdata-insider.de-2021.05.05-17_09_19-1024x473.png\" alt=\"\" class=\"wp-image-351\" srcset=\"https:\/\/www.adtractive.de\/mazari\/wp-content\/uploads\/2021\/05\/screenshot-www.bigdata-insider.de-2021.05.05-17_09_19-1024x473.png 1024w, https:\/\/www.adtractive.de\/mazari\/wp-content\/uploads\/2021\/05\/screenshot-www.bigdata-insider.de-2021.05.05-17_09_19-300x138.png 300w, https:\/\/www.adtractive.de\/mazari\/wp-content\/uploads\/2021\/05\/screenshot-www.bigdata-insider.de-2021.05.05-17_09_19-768x354.png 768w, https:\/\/www.adtractive.de\/mazari\/wp-content\/uploads\/2021\/05\/screenshot-www.bigdata-insider.de-2021.05.05-17_09_19-1536x709.png 1536w, https:\/\/www.adtractive.de\/mazari\/wp-content\/uploads\/2021\/05\/screenshot-www.bigdata-insider.de-2021.05.05-17_09_19-1568x724.png 1568w, https:\/\/www.adtractive.de\/mazari\/wp-content\/uploads\/2021\/05\/screenshot-www.bigdata-insider.de-2021.05.05-17_09_19.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Wie Big Data das Messegesch\u00e4ft befl\u00fcgelt, habe ich f\u00fcr das Fachportal BigData-Insider in einem Gastbeitrag ausgef\u00fchrt. Gerade Messen sammeln Unmengen Daten, die bisher kaum genutzt werden. Warum das neue Gold gerade f\u00fcr das klassische Messegesch\u00e4ft die Zukunft sichert, erfahrt ihr im Beitrag.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-350","post","type-post","status-publish","format-standard","hentry","category-allgemein","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Gastbeitrag: Big Data und Messen - mazari.de<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adtractive.de\/mazari\/2018\/12\/gastbeitrag-big-data-und-messen\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gastbeitrag: Big Data und Messen - mazari.de\" \/>\n<meta property=\"og:description\" content=\"Wie Big Data das Messegesch\u00e4ft befl\u00fcgelt, habe ich f\u00fcr das Fachportal BigData-Insider in einem Gastbeitrag ausgef\u00fchrt. Gerade Messen sammeln Unmengen Daten, die bisher kaum genutzt werden. 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